How To Maximize Positive Reviews

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. 

In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this lets businesses easily monitor and manage their online reputation, a power they can put to good use by responding in a timely manner to the reviews they receive.

While negative reviews often get the most attention - see ways to deal with those here -  positive reviews are as, or even more valuable. It’s important to respond to positive reviews to thank customers for taking the time to review your business and to encourage others to do the same.

With more than 92% of consumers reading reviews online, businesses can’t afford to sit on the sidelines. An effective response will help ensure that a happy first time customer becomes a regular, and 70% of complaining customers will come back if you resolve the complaint in their favor. The first step is engaging with them..


How to respond to positive reviews:

SAY THANK YOU.   No one would let a compliment pass them by in real life. Apply that same principle to a review response! And make sure to reiterate your customer’s compliment. This lets the customer know that a real person took time out of their day to acknowledge them, and that feels good.


USE THE BUSINESS NAME & KEYWORDS.   Unlike our advice to NOT mention your business or product in your responses to negative reviews , don’t miss out on the opportunity to drive your business up in search results—positive reviews work wonders in search. Referring to your business name, location and category (restaurant, coffee shop, hotel, etc.) helps index that review online. 

MARKET, MARKET, MARKET.   Is your business famous for a certain secret sauce? Are you having a promotion next month? Always save customers money and time like we do at Champion Payments?  A review response is a great place to get the good word out..

GIVE YOUR CUSTOMERS A TASK.   Not as scary as it sounds. Invite them to try something different the next time they visit, or bring a friend, or send you another referral.   

There’s a ton of potential hidden in a positive review response. Instead of one advertisement to rule them all, each review is an opportunity to sell your business!

Click here to connect today.